Inauthentic and counterfeit complaints can originate from a buyer report, an Amazon test purchase, a brand owner's notification, or Amazon's own internal review. The source of the complaint determines the evidence required in your response - and getting that wrong is the most common reason appeals fail. Our team identifies exactly how the complaint was raised, what Amazon's review team will scrutinise, and what documentation gives your appeal the strongest foundation before we write a single word.
Once your appeal is submitted, our team monitors your case and manages every follow up from Amazon's Seller Performance team. If Amazon requests additional invoices, questions a supplier document, or issues a secondary review notice, we prepare and submit a response without delay. Our Amazon counterfeit claim appeal service covers every stage of communication, not just the initial submission, until your account or listing is fully reinstated.
Your appeal letter for an inauthentic product suspension must do more than simply state that your products are authentic. It must prove it. Therefore, we work with you to gather the right Amazon product authenticity evidence, including supplier invoices that meet Amazon’s formatting requirements, authorization letters, supply chain documentation, and supporting records that establish a clear chain of custody from the manufacturer to the customer. We then prepare a fully customized Plan of Action based on that evidence, structured to meet Amazon’s standards, with no templates and no recycled language.
After your account is reinstated, we provide practical guidance on supplier documentation, invoice requirements, and sourcing standards to help protect your account from future inauthentic or counterfeit complaints. In addition, we provide a clear set of compliance steps tailored to your product category, so you can maintain compliance and reduce the risk of similar issues in the future.
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I was selling from a liquidation supplier and got accused of counterfeiting. They helped me explain my sourcing without losing my business model
Lisa B Electronics Reseller