Amazon High ODR Suspension Appeal Help
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We Will Work to Reinstate Your Amazon Order Defect Rate Suspension
Amazon’s Order Defect Rate is one of its most closely monitored seller performance metrics. It is based on three key factors, negative feedback, A to Z Guarantee claims, and credit card chargebacks. Amazon requires every seller to maintain an Order Defect Rate below 1 percent at all times. If your rate exceeds that threshold, Amazon may suspend your account immediately and require a formal appeal before your selling privileges are restored.
Amazon’s Seller Performance team expects a structured appeal that clearly explains what caused the increase, the corrective actions you have already taken, and the long term measures you have implemented to prevent the issue from happening again. Therefore, we prepare a case specific appeal based on your account data and performance history to give your submission the strongest possible foundation.
What We Do
We Analyse Your ODR Components in Full
Your Order Defect Rate is not a single number. Instead, it is made up of three separate metrics, each measured differently by Amazon. Before we write your appeal, our team reviews each component, including your negative feedback rate, A to Z Guarantee claim rate, and credit card chargeback rate. We identify what caused the increase, which orders contributed to it, and the underlying pattern. This analysis forms the foundation of a successful Amazon Order Defect Rate appeal.
We Manage All Amazon Seller Performance Communication
Once your appeal is submitted, our team monitors your case and manages every follow up from Amazon. If the Seller Performance team requests additional information, asks for order level details, or requires further clarification, we prepare and submit a complete response without delay. In addition, we remain actively involved throughout the review process until your account is fully reinstated.
We Write a Performance Focused Plan of Action
Your Plan of Action for an ODR suspension must do more than show good intentions. It must clearly explain why your Order Defect Rate exceeded Amazon's limit and how you will keep it below 1 percent going forward. Therefore, we prepare a fully customized appeal that addresses the root cause, documents the corrective actions already taken, and outlines practical operational improvements. Every appeal is written specifically for your case, with no templates or recycled language.
We Help You Keep Your ODR Below 1 Percent
Reinstatement is only the beginning. After your account is restored, we provide practical guidance on the operational and customer service processes that directly affect your Order Defect Rate. As a result, you can put the right systems in place to keep your defect rate below Amazon’s required threshold and protect your selling privileges over the long term.
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Every Order Counts. Every Appeal Matters.
Understanding Amazon's Order Defect Rate (ODR)
Amazon’s Order Defect Rate is one of the three core performance metrics that determine your selling privileges. It measures the percentage of your orders within a 60 day rolling period that result in a defect. Amazon requires this rate to remain below 1 percent at all times, and there is no grace period.
Your Order Defect Rate is made up of three separate components, each of which contributes to the overall rate:
- Negative Feedback Rate
The percentage of orders that receive 1 star or 2 star seller feedback during the measurement period. Even if the buyer later removes the feedback, it may still affect your Order Defect Rate because it was submitted within the reporting window. - A to Z Guarantee Claim Rate
The percentage of orders for which a buyer files an A to Z Guarantee claim. In some cases, even claims that are not granted may affect your Order Defect Rate if Amazon determines they resulted from a product or fulfillment issue. - Credit Card Chargeback Rate
The percentage of orders where a buyer files a chargeback with their credit card provider. Chargebacks related to non delivery or products that are significantly different from the description typically have the greatest impact on your Order Defect Rate.
If your Order Defect Rate exceeds 1 percent through any combination of these components, Amazon may suspend your account automatically. Therefore, it is essential to monitor each metric closely because Amazon evaluates the overall rate rather than the circumstances of individual orders.
Trusted By Thousands of Amazon Sellers
My account got reinstated after about three weeks. More importantly, they gave me guidance on how to source going forward so I don't run into this problem again. I'm back to selling, and I'm confident my sourcing approach is sustainable.
Ahmed M.
Appeal Seller
The process took about a month, but my listings were reinstated individually. It was worth the effort and the investment to have someone who could navigate that kind of complicated situation.
Doris Long
Sporting Goods Seller
Our seller account was suspended because of a high Order Defect Rate. Instead of submitting a generic response, the team helped us focus on the ODR problems, their causes, and the corrective actions needed in the appeal. The final response was much more specific to our account performance issues.
Angela Moffet
Branded Goods Seller